An iPhone in the hands of a very young toddler? Without hesitation, the AGIA (the Italian national authority responsible for safeguarding children’s rights) is asking Apple to withdraw this poster, which promotes electronic babysitting, meaning putting a smartphone or tablet in a child’s hands so you do not have to look after them.
“Relax, it's iPhone”: a simple issue of interpretation
The issue is serious, certainly, but in this case it is actually a matter of interpretation, since the poster in question is part of a broader campaign called “Relax, it’s iPhone” (“Relax, it’s an iPhone”) that shows how the Apple smartphone can withstand the worst treatment, including the clumsy hands of a young child.
Apple folds to avoid any unnecessary controversy
Other posters in the campaign show, for example, the iPhone in a dog’s mouth, the iPhone in the rain, or the iPhone on the edge of a bathtub. But rather than risk unnecessary controversy, Apple complied and replaced the offending poster. You never know.
