The iPhone 17 Pro keeps a cool head (video)

The competition has been using the technology for a while, but Apple only introduced the vapor chamber (or heat pipe) cooling system on its latest iPhone 17 Pro and Pro Max. A "new" feature, then, which certainly warrants a little commercial, a specialty of the brand. With the iPhone 17 Pro/Max, water is power! The heat pipe works by evaporating a single drop of deionized water (similar to demineralized water) enclosed in a sealed pouch, and this cooling significantly boosts the device's performance, according to Apple. The advertisement imagines human capabilities multiplied tenfold by a single drop of water falling on an athlete's head, suddenly enabling extraordinary feats. We'll let you admire the absurdity, slightly shortened in its French version compared to the original, but which clearly demonstrates that Apple has a budget, as well as a creative team that sometimes needs to be kept busy.