According to the latest data from Canalys, 78.3 million pairs of TWS (True Wireless) earphones were distributed in the first quarter of 2025, an 18% increase over the same period last year and the largest growth for this category since 2021.
Apple still a strong leader in the True Wireless market££££
Apple remains the leader in the segment, with 18.2 million units sold and a 23.3% market share. Although Apple's market share was higher a year earlier (24.4%), the manufacturer is seeing sustained growth of 12%, largely contributing to the rebound in the overall market. In detail, this growth for Apple is attributed to the integration of health-related functions, the manufacturer's ecosystem and the Beats brand that Apple owns. Features like seamless device switching, spatial audio, and Siri control continue to differentiate Apple products in an increasingly competitive market.
