The popular horror film label Blumhouse, led by its no less famous producer Jason Blum, continues to grow. Since the success of Paranormal Activity in 2010, the studio's catalog exceeds 200 films. A success which does not prevent its founder, Jason Blum, from putting himself in danger with The Exorcist: Believer, the studio's biggest risk-taking to date.
Jason Blum, producer of the decade?
Its acquisition will force Universal Pictures to spend $400 million and guarantee the production of a trilogy. With a budget of $30 million for the first film, that's three times the average cost of a Blumhouse film.
To protect its back, the company is also banking on Five Nights at Freddy's, which will be released on October 27 in the USA. Even though it cost a little more than $20 million, Jason Blum specifies that the film has already recovered its initial investment solely thanks to the sale of its broadcast and theatrical distribution rights.
No pain, no gain
For The Exorcist: Believer, projections suggest between $30 and $36 million at the box office in its first weekend in the USA. Projected numbers for Five Nights at Freddy's put it even higher, with a debut weekend of between $33 million and $42 million in the US alone. Risk-taking, certainly, but well calculated. The Exorcist: Believer will be released on October 11 in France.
