LG Electronics is shaking up its communication strategy in order to establish itself as an iconic brand among all generations.
Change of communication and change of logo
Communication based on the main values of the brand: "Customer experience without compromise", "Human-centered innovation" and "Comfort to make you smile". Along the way, the brand breathes new life into its LG logo, giving it animations and increased expressiveness. The manufacturer's red intensifies, and the slogan Life's Good (life is beautiful) is given a new typeface (see photo below).
Welcome to William Cho, CEO of LG Electronics
“A strong and consistent brand strategy allows us to better communicate our value proposition and unique identity, which seamlessly blends innovation and convenience,” said William Cho, CEO of LG Electronics. By implementing the new brand strategy, LG aims to become an iconic brand that resonates with consumers of all ages and locations."
