According to our colleagues from the Korean daily The Elec, the two consumer electronics groups have resumed their discussions and it won't be long before the Woled (White Oled) technology lands in the Samsung TV range. signed LG Display, from 2024.
LG and Samsung forced to unite to counter the Chinese?
The Elec states: “The resumption of discussions between LG and Samsung has a lot to do with the evolution of the global display market. Since Samsung Display stopped producing LCD TV panels, Samsung Electronics is now dependent on Chinese manufacturers for the supply of almost its entire TV range (Editor's note: Samsung manufactures its QD Oled panels for its three Samsung S95B, Samsung S95C and Samsung C90C TV series, only), a situation that is unfavorable to him. A partnership with LG Display, in addition to diversifying its suppliers, would allow Samsung to better negotiate its purchase prices with Chinese manufacturers. Similarly, such a contract would allow LG Display to recover after several years in the red, operating losses for 2022 exceeding 1.5 billion dollars, and further losses expected for the first quarter of 2023”.
Hence the win/win nature of such an agreement.
TV Woled Samsung 2024, mid-range models
If the agreement between the two Korean firms had a positive outcome, the Samsung agenda would see the leader of the TV market, for the 17th consecutive year (see our news TV Market 2022: Samsung world leader for the 17th consecutive year... ), to offer Woled televisions from 2024, positioned as mid-range models, i.e. below the brand's QD Oled series. To be precise, the Oled panel supply contract would cover an initial delivery of 200,000 to 300,000 Woled TV panels.
