Bang & Olufsen partners with Scuderia Ferrari in F1

The Ferrari Formula 1 team -the Scuderia Ferrari as they say over there- is teaming up with audio specialist Bang & Olufsen for the 2023 F1 season which started yesterday with the Sakhir Grand Prix in Bahrain.

Bang & Olufsen announces its partnership with Scuderia Ferrari for the 2023 Formula 1 season. As part of this association, the audio manufacturer's logo will naturally be found on the cars driven by Charles Leclerc and Carlos Sainz. Also, Bang & Olufsen will offer “experiences” (no further details) within Scuderia Ferrari facilities at Formula 1 Grand Prix circuits, as well as in Bang & Olufsen stores around the world.

The word to Benedetto Vigna, CEO of Ferrari

“We are delighted to welcome Bang & Olufsen on board as an official partner,” said Ferrari CEO Benedetto Vigna. For nearly a century, the company has been synonymous with cutting-edge audio technology and cutting-edge design. Like Ferrari, Bang & Olufsen is a point of reference in its field, and the brand is constantly pushing the limits of its sector through permanent research into materials and aesthetics. The two companies have a lot in common, which is why we place great ambitions in this partnership”.

The word to Kristian Teär, CEO of Bang & Olufsen

“Bang & Olufsen is built on innovation, exceptional craftsmanship and world-class performance,” said Bang & Olufsen CEO Kristian Teär. We are driven by a passion to create unique moments for our customers. The second you come in contact with our brand, we want the experience to be magical, luxurious and timeless; and we are convinced that Scuderia Ferrari is the ideal partner to offer these moments to music and Formula 1 fans.”