Recently, all companies seem to want to integrate AI into their business at all costs, and even Starbucks wants its share of the pie.
Soon personalized experiences as soon as you arrive at Starbucks?
On the occasion of its latest quarterly earnings announcement, the company indeed indicated that it wanted to focus on “technological modernization” in 2027, notably through the use of artificial intelligence. Among the projects mentioned, one is not unlike one of the scenes from Steven Spielberg’s Minority Report (2002), starring Tom Cruise.
“We are exploring experiences that recognize participating customers upon arrival, present them with personalized digital menus and make payment smoother,” CEO Brian Niccol explained. “We are in the early stages of this work, and we will test, learn and scale what works.”
A coffee, what else?
In other words, facial recognition that identifies you and uses your personal data to offer a tailored service. In the world of Minority Report, businesses also recognize individuals by their retinal imprint to offer personalized ads and services. This is not the first time that this film has proven prophetic, and what seemed to us to be a distant dystopia 25 years ago seems to be becoming a reality today. It’s not certain this is good news.