Reservations for the iPhone Duo opened on October 16, and within just a few minutes, delivery dates went from October 23 (official launch) to November, then all the way to the end of January 2027. In other words, it is now almost impossible to get the device for the end of 2026.
A false success
What might at first glance seem like a spectacular success also reflects the limited number of iPhone Duos available at launch, as Apple has faced production difficulties, reported by the industry for several months. And according to Mark Gurman, the ever well-informed Bloomberg reporter, this launch strategy is a huge mistake.
The frustration of early adopters
“Let’s get straight to the point: Apple made a huge mistake,” the journalist explains, still very familiar with the company’s inner workings. “The company knew there would be severe supply constraints, but it went ahead with the launch anyway, apparently prioritizing the desire to get the device to market early in its first fiscal quarter rather than meeting demand. Enough to disappoint many early adopters, the most eager to buy it.”
iPhone Duo, a deployment that was far too ambitious?
According to Gurman, Apple initially planned to launch the device only in the United States and China, so as to be able at least to meet demand in these two major markets. In the end, the company opened reservations in more than 70 countries simultaneously, taking the risk of disappointing even more fans around the world.