Ted Lasso, when football captivated the States

The fourth season of Ted Lasso recently premiered on Apple TV, more than three years after the end of season 3. This long wait doesn't seem to have dampened fans' appetites. Ted Lasso surpasses Severance and Pluribus for its first episode. On the contrary, the first episode broke all popularity records on Apple TV, according to Nielsen data. In the United States, 296.6 million minutes were watched during the launch window between August 4th and 5th. This result surpasses the premieres of other flagship series like Severance and Pluribus. On August 5th alone, the first episode was the most-streamed program in the United States, with over 200 million minutes of viewing. In short, a good omen for the rest of the season, which will air one episode per week until October 7th (yes, it's a long wait...).