Netflix is currently testing a new feature called AI Discover for a selection of subscribers in the United States. As you may have guessed, this app-integrated tool helps discover programs that match your tastes, all thanks to the all-powerful force of our new master of us all: artificial intelligence.
AI for finding what you like on Netflix
The user starts by choosing a selection of themes illustrated by clips from films or series. They can then refine their choice by specifying the intended emotion (fear, lightness...), the audience present (children, for example) and the amount of time they have, to watch something short if necessary. AI then recommends programs and options to go even further. It can even move toward something even more different.
AI Discover continues to learn use after use
« What excites us most is how it feels to use it, said Netflix. Tell us what you’re looking for, and the experience adapts. Tell us that a recommendation doesn’t suit you, and we’ll remember so it doesn’t keep coming back. AI Discover is powered by a new layer of intelligence we’re developing, which responds in real time to what members tell us and continues to learn ».
AI Discover should be rolled out to more users in the coming weeks.
