Record results for Apple’s Services and iPhone divisions in the latest quarter, despite a difficult economic context underpinned by a memory component price crisis. John Ternus can be smiling. For his very first quarter at the head of Apple as CEO, the businessman ends this month of October 2026 on an extremely positive note. With revenue set at $114.5 billion over the months of August, September, and October, the Apple brand records growth of +11.7% compared with the same period last year. Quite a feat when you know that Apple had to raise its prices because of the processor memory crisis.
The iPhone at $57.58 billion, without the iPhone Duo or the iPhone 18
In detail, these exceptional results show that the iPhone remains Cupertino’s undisputed king. Smartphone sales alone generated $57.58 billion, up +17% year on year, and a record figure for this period of the year. Impressive when you know that the iPhone Duo is not included in these results, and that the basic iPhone 18 has not even been released yet.
An all-time record for the Services division and price increases
The company’s other financial pillar, the Services division (including iCloud, Apple Music, Apple TV+, etc.), confirms its status as the company’s second economic engine. With $31.57 billion collected (+9.8%), this division can also boast its best quarter of all time.
It remains to be seen how customers will react in the long term to the sudden price increases of Apple products, a company that is not used to passing these increases on to its customers but had no choice in the face of the sharp rise in memory processor prices.
