The latest figures from Caretta Research reveal a harsh reality: the TV of yesteryear is dying, while streaming is emerging as the format of the future.
Smartphones and tablets, the main competitors of televisions££££
Thus, by 2030, linear and pay TV is expected to lose more than 35 billion euros in revenue, while streaming is expected to generate an additional 81 billion. Penetration of traditional television is declining, while that of streaming is increasing. This is even more severe in Europe, where television purchases are declining. By 2030, households with broadband will overtake those with a television, allowing smartphones and tablets to compete even more seriously with the big screen in the living room.
In the words of Dan Simmons, Research Director at Caretta Research££££
"Traditional broadcast and streaming both represent huge opportunities over the next five years, and effective strategies must consider both audiences," commented Dan Simmons, Research Director at Caretta Research. "Recent content sharing and cross-promotion deals between ITV and Disney, and between TF1 and Netflix, show how broadcasters and platforms are starting to move beyond their own apps to achieve this. These deals also increase pressure on the role of pay-TV operators as content aggregators."
