When rumors emerged at the end of last year about an ultra-thin Samsung smartphone, people wondered if the Korean company had not been "inspired" by a competing model from Apple that had been talked about a few months earlier, in May 2024. In other words, is the Galaxy S25 Edge a response to the iPhone 17 Air?
Samsung Galaxy S25 Edge, already in gestation before 2023…££££
No, answers Samsung, through the voice of Kadesh Beckford, product specialist at Samsung MX, during an interview with Forbes. He explains in particular that the miniaturization of certain elements, such as the 200 Mpxls camera, 18% thinner than the usual version, requires a lot of research and development time. Its development began long before anyone heard of the iPhone 17 Air; the project was even known internally around the time of the Galaxy Z Flip 5's launch, in the summer of 2023. So, engineers were hard at work before then. And if any further clue were needed, the fact that the S25 Edge is coming to market before the iPhone 17 Air shows that Samsung hasn't waited for its competitor to get started.
According to Beckford, the idea for such a product is the result of marketing research, during which a significant portion of users were impressed by the capabilities of the Galaxy S Ultra but put off by its excessively large size. In short, consumers want performance but also slimness.
