According to indiscretions collected by the Korean site Seoul Economic Daily, Samsung's Galaxy S24 could be launched in January 2024, where usually the S series smartphones are released in February (for example February 17 in 2023 for S23).
Samsung Galaxy S24, early marketing to optimize sales?
The goal of this maneuver is to influence the market to optimize results. Indeed, the smartphone market has not been in good shape in recent years, and releasing the Galaxy S24 line earlier would allow it to stay on sale longer and therefore achieve a higher distribution figure over a given period.
Samsung Galaxy S24, early marketing to counter the iPhone 15?
If the Galaxy S only represents a small percentage of Samsung smartphones distributed, they are nevertheless the most expensive and constitute a significant part of the turnover of the Korean's mobile division. Note in passing, an early release of the Galaxy S24 would pull some of the rug out from under the recently launched iPhone 15.
According to the latest rumors, the Unpacked event presenting the S24 will take place on January 18 in San Francisco.