According to a recent survey by ViewNexa from Bitcentral (via Advanced Television), a provider of video streaming solutions, 46% of American viewers believe that they do not have a streaming service worthy of what they pay. 19% even say that their service can do better.
Content, always the crux of the matter for streaming platforms
When respondents were asked why they would try a new service, 76% cited “relevant content” as their primary motivation. Even free services supported by advertising would attract them, with 75% of respondents interested in platforms like Pluto, Tubi or Amazon Freevee. Finally, 65% of Netflix subscribers say that the hunt for password sharing has pushed them to consider other OTT services, without however canceling their subscription for the vast majority of them.
, ,Talk to Greg Morrow, Managing Director of the Streaming Media Group at Bitcentral
“Despite a market that seems saturated, there are many opportunities for companies offering high-quality content to succeed in the streaming market , said Greg Morrow, general manager of the Streaming Media group at Bitcentral. Much of the industry is dominated by large streaming services that cater to a mass market, but there is a whole segment of viewers ready to change if the content and price are adapted.”
