A few days ago, the two companies took part in a ceremonial ceremony at the Samsung Display campus, located about 80 km from Seoul, in the presence of Choi Joo-sun and Benedetto Vigna, respectively CEO of Samsung Display and CEO of Ferrari. This formalizes the supply of Oled panels signed by the Korean manufacturer to the Italian manufacturer of prestigious sports cars.
The word to Samsung Display
The Samsung Display firm, already present with its Oled panels in Hyundai Ioniq and Audi e-tron vehicles, is stepping up its efforts to develop next-generation automotive display panels with the aim of contracting with a multitude of global car manufacturers . As proof of its intentions, Samsung Display unveiled at the CES show in Las Vegas 2023 last January the New Digital Cockpit, a curved automotive cockpit, combining a 34 '' (86.36 cm) screen and a 15.6 screen '' (39.62 cm) which, according to representatives of the Asian company, "provides an optimal visual experience in Driving mode and helps the driver to concentrate on the road".