SVOD market, two years of decline for Netflix

The last two years have not been kind to the veteran Netflix, faced with increasing competition.

Given its veteran status, Netflix is today the only profitable subscription streaming (SVOD) platform, and can boast more than 230 million subscribers worldwide.

SVOD market 2022, market shares for each of the platforms

However, according to the latest data from the Berlin firm JustWatch, Netflix has lost 13% of its global market share over the past two years. To get these numbers, JustWatch keeps tabs on the activity of 20 million users across 59 global markets, including the United States. Thus, on January 1, 2020, Netflix held around 35% of the market share, a result that had risen to 20% on December 31, 2022. Over the same period, Disney+ rose from 10% to more than 15%, and HBO Max observed solid growth. to end the year at 8%. Prime Video, also well established, for its part followed a trajectory similar to that of Netflix with a drop of 5%.