According to the latest annual study by the Institut Médiamétrie, video consumption in France is accelerating as offers and platforms become more and more numerous. Thus, 50.4 million users (88% of the population) watch videos daily, whether on a Smart TV, on VOD or on social networks. The viewing time per day is thus 4h46 minutes, i.e. 5% better than in 2019.
Big screens Vs small
Each family has an average of 5.6 screens at home, i.e. 6% more than in 2014. Two-thirds of French households are now equipped with Smart TV, 47% subscribe to an SVOD service, i.e. 18 % better than in 2019. In 2022, SVOD gathered 8.9 million users per day, which is 48% better than in 2019.
Even if the big screen remains the most used of all, as in other countries, it is on the downward slope and was used 6% less (14 minutes) between 2019 and 2022.