Smartphone market 2022, at its lowest since 2013

Looking back on last year, extremely disappointing for the smartphone market in the world with the lowest level of distribution recorded since 2013.

According to the latest figures from IDC, the fourth quarter of 2022 saw an 18.3% drop in global smartphone distribution compared to the same period in 2021.

Smartphone market at its lowest since 2013

A figure in line with those of the Canalys firm, which we have already reported to you in our pages. The year ends with a total distribution of 1.21 billion units, the lowest annual figure since 2013. We are beginning to know the reasons mentioned: falling demand, inflation, and economic uncertainties.

Smartphone Market, Top 5 2022

In the 4th quarter of 2022, Apple regained its leading position with a market share of 23.1% despite a distribution drop of 14.9% compared to the same period the previous year. In question, difficulties on its production lines in Zhengzou, and demand still at half mast. Samsung finishes second with a distribution down 15.6% compared to 2021. Xiaomi is third over the last quarter with an even more severe drop of 26.3%. Oppo and Vivo complete the Top 5 with more moderate distribution drops: 15.9% and 18.9% respectively.