A dynamic was however expected for Oled TVs from 2022 with solid growth prospects displayed at the start of the year by LG Display and the main market research firms. Patatras…
Consumers are postponing their TV purchase
Market optimism was hampered by the war in Ukraine and all its associated economic disruptions, including soaring energy costs. To explain the staggering increase in the latter, to the Russian-Ukrainian conflict, we must add the shutdown of many French nuclear power plants and a significant drop in hydroelectricity production due to the particularly severe drought in 2022. elements that seem to lead Europe, and perhaps the world, towards a recession in 2023.
While waiting to be confronted with these announced difficulties, the least well-off consumers no longer have a budget beyond beyond essential expenses while the better off choose to play the ants rather than the cicadas by saving as much as they can.
Decrease in TV deliveries in Europe in 2022
Severely hampered by household consumption budgets, European TV deliveries should show a drop of 12.5% in 2022. In view of the history of the old continent, land of significant sales of OLED TVs, it is surprising to to note that the growth of Oled television deliveries will not progress this year in Europe, for the first time since TrendForce publishes statistics on this segment of the TV market in our regions, i.e. 2016.
2022, first year of decline in the Oled TV market
More generally, and even taking into account the more than 20% increase in Oled TV sales in North America thanks to strong promotions this year, TrendForce estimates that global Oled TV shipments for 2022 will reach only 6, 67 million units, down 0.6% year-on-year. A decline that is a first for this TV market segment, since its emergence in 2013.