Microsoft technical partner of the "Netflix with advertising" offer

Netflix is teaming up with Microsoft to prepare its new cheaper ad-supported subscription option.

“In April we announced the introduction of a new, less expensive subscription offer with advertising, in addition to our already existing offers, said Greg Peters, chief operating officer at Netflix recently. Today we are pleased to announce that we have selected Microsoft as our Global Sales and Ad Technology Partner. »

The floor Greg Peters, COO at Netflix

“Microsoft has already proven its ability to support our advertising needs as we work together to build a new offering with ads. Most importantly, Microsoft has given us the flexibility to innovate both on the technology and sales side, as well as protecting the privacy of our members. It's still early days and we have a lot to do, but our long-term goal is clear. More choice for consumers, and a premium experience, better than linear TV, for advertisers. »