Smartphone market: volume down but record turnover

Top-of-the-range smartphones are helping drive global market revenue, despite declining overall sales volume.

According to figures from Counterpoint, 342 million smartphones were distributed worldwide in the third quarter of 2021, 6% less than in the same period last year. This decrease is mainly due to the shortage of components.

Record turnover for the smartphone market in the third quarter of 2021

However, the strong distribution of mid-to-high-end models pushed quarterly revenue to over $ 100 billion, up 12% from the same period in 2020 and a record never before reached. The improved availability of 5G components is no stranger to this success.

Samsung smartphone market leader in the third quarter of 2021

In the third quarter of 2021, Samsung is the world leader with 69 million smartphones distributed, 20% better than in the previous quarter. A success due in part to the resumption of activity of the factories in Vietnam of the Korean company, as well as the launch of its latest foldable models.