90% of iPhone owners loyal to Apple

How loyal are Americans to their smartphone brand?

According to a recent study by the firm, in the United States, 90% of iPhone owners remain loyal to the Apple smartphone.

The less brand loyal users within the Android ecosystem

While loyalty to the Android ecosystem also appears at 90%, the ease of switching between brands means that Android users are less loyal to their brand. However, Samsung models account for more than half of Android smartphone sales in the US.

Apple tops smartphone sales in the US for the past three years

Over the past three years, iPhone sales represented 43% of smartphones distributed in the US, followed by Samsung with 31% and LG with 9%. Remember, however, that LG left the mobile sector at the start of the year. Source: gizmochina