In November, several improvements are planned for the Google TV platform, including the ability to create personalized Google Assistant profiles, playlists, and helpers.
Google TV: recommendations, watchlists and Google Assistant adapted to each profile
Currently, it is possible to sign in to Google TV with multiple accounts, but content suggestions, watchlist option and Google Assistant functions are all based on the activity of the main account. With the next big update and personalized profiles, each user will have recommendations, watchlists and Google Assistant responses tailored to their own interests and activities. Note, in addition, all downloaded applications and permissions can be shared with all profiles.
This new feature and a few others are coming to Chromecast sticks with Google TV in November, as well as Google TVs from TCL and Sony.