CES 27 > LG 97W7 Oled evo TV: 97'', Tandem Woled panel and 4,000 nits announced for 2027?

Until now, fans of very large images at LG had to face a painful dilemma… The manufacturer’s 97'' (246 cm) models, like the current LG OLED97G6, remained desperately stuck on an older-generation panel, depriving viewers of the major advances introduced on the smaller diagonals equipped with Tandem Woled panels. A frustrating standstill that should come to an end in early 2027. The announcement of the CES Innovation Awards winners is indeed giving the game away: the future LG 97W7 will finally benefit from a major hardware upgrade.

 

LG 97W7: 2025 Tandem Woled panel for a 2027 TV? The heart of this development clearly seems to lie in the switch to a Tandem Woled panel, until now reserved for a maximum diagonal of 83 inches. Combined with the 97'' diagonal, this technology allows the LG 97W7 Oled evo TV [abc] to claim very high-end specifications. Combined with Dynamic Power Control management, the screen should therefore reach a peak brightness of 4,000 nits. However, this figure raises a question: a peak of 4,000 nits actually corresponds to the capabilities of 2025 Tandem Woled panels. One could logically expect a true 2027 panel to reach at least the 4,500-nit mark, a value put forward for its 2026-vintage Tandem Woled 2.0 panels. The South Korean manufacturer would therefore be using older-generation technology for its future 97-inch model. In terms of colorimetry, coverage is announced at 83% of the BT.2020 gamut (identical to Tandem Woled panels), while the anti-reflective treatment lowers reflectance to just 1.1%.

 

 

Historically, very large sizes have always lagged one generation behind because of production costs and yields that are more complex to master. In addition, achieving 4,500 nits on a huge 97" surface requires a massive power supply and heat dissipation that is difficult to manage. LG may therefore have opted for a first-generation panel, or deliberately limited the brightness of a second-generation panel or even a 2027-generation panel, in order to preserve the lifespan of the organic components and meet strict energy standards. There is no doubt that we will have the answer at CES 2027. In any case, regardless of the panel generation, this is a major development for a 97-inch Oled TV.

 

LG 97W7, under-screen sensors and Zero Connect wireless box Even more surprising, the CES specification sheet reveals the presence of an unprecedented technology called Under Display Sensor. Concretely, the ambient light sensor and other optical sensors, traditionally housed in the TV frame, will now be invisible and placed directly under the active Oled panel. In addition to its visual performance, the LG Oled evo 97W7 has been designed to integrate as closely as possible with the wall. To achieve this, the brand is bringing back its famous Zero Connect box, responsible for centralizing all connectivity remotely and transmitting the Ultra HD 4K video signal wirelessly and without any compression to the screen.

 

LG 97W7, carbon design and the challenge of price The absence of unsightly cables (except for the power cord) comes with a welcome slimming treatment: thanks to the use of carbon fiber for the back plate, the CES sheet tells us that the TV’s thickness is limited to 15.7 mm, with a total weight kept below 40 kilograms. The rest of the features are just as premium, with support for [abc]VRR[/abc] 165 Hz (ideal for PC gamers), an ultra-low-latency [abc]Bluetooth[/abc] input, Gallery+ for displaying works of art, and a virtual 11.1.2 audio system. If the spec sheet is dreamy, the thorny question of market positioning remains. At present, 97" Oled TVs suffer from a prohibitive price tag compared with much more aggressively priced 98" or 100" [abc]LCD[/abc] Mini [abc]LED[/abc] models.

 

Availability announced for 2027. Indicative price still unknown, with the official presentation of LG’s new TV lineup scheduled for early January at the Las Vegas CES.

 

Reminder of the key features of the LG OLED evo 97W7:

• 97" (246 cm) Ultra HD 4K Oled panel with Tandem Woled technology (2025 generation expected)

• Brightness peak: 4,000 nits and Dynamic Power Control process

• Wireless transmission of uncompressed 4K video via the Zero Connect box

• Color space: 83% of the BT.2020 gamut

• Reflectance: 1.1%

• Ultra-thin design: 15.7 mm thick and weight under 40 kg (carbon fiber chassis)

• Under Display Sensor: optical and brightness sensors integrated under the panel

• Display frequency: [abc]VRR[/abc] 165 Hz

• Connectivity: Bluetooth Ultra Low Latency

• Audio: Virtual 11.1.2 channel sound

• Feature: Gallery+ Mode