Samsung TV 2027: HDR10 Advanced confirmed as the official alternative to Dolby Vision HDR 2

It is now a certainty: the giant Samsung will not take advantage of the move to HDR DV2 to adopt HDR Dolby Vision on its screens. On the contrary, the Korean manufacturer is actively preparing its new generation of 2027 model-year televisions, designed entirely around HDR10+ Advanced, the very latest evolution of the [abc]HDR10+[/abc] ecosystem (see our news item HDR10+ Advanced: Samsung’s response to HDR Dolby Vision 2, Prime Video supports…). Even as TV panels become ever brighter and more capable, a large share of current content remains mastered at lower brightness levels. Hence the frequent complaint from consumers that [abc]HDR[/abc] programs look too dark in normal viewing conditions in the living room. HDR10+ Advanced was specifically designed to close this gap by providing compatible displays with more information on how images should be reproduced, while scrupulously preserving the creative intent of directors and content producers.

 

Technical demonstration in Suwon and extended dynamic metadata A recent demonstration of HDR10+ Advanced technology at Samsung’s headquarters in Suwon, South Korea, made it possible to observe the practical benefits of this evolution. A side-by-side comparison with a standard [abc]HDR10+[/abc] display confirmed a noticeable increase in overall image brightness, without sacrificing deep blacks or crushing shadow detail. At the heart of HDR10+ Advanced is a major extension of the dynamic metadata already used by the format. These allow TVs to adjust picture settings scene by scene rather than applying the same settings globally to an entire program or film.

 

AI tone mapping and genre metadata The use of these extended distribution metadata provides a much more detailed representation of the image’s tonal characteristics. Compatible displays are thus more effectively guided to reproduce dazzling highlights, shadow detail, and midtone areas. This improved information is then combined with tone mapping technology driven by artificial intelligence. Samsung says its TVs will use AI models trained on thousands of professionally graded HDR examples, capable of analyzing scene data in real time and generating tone mapping curves perfectly suited to the video stream being displayed.

 

 

It should be noted that HDR10+ Advanced also introduces genre-based metadata, an additional layer of information helping TVs identify the characteristics of the program. The system links 16 content categories to 64 more specific profiles (natural lighting conditions, camera movements, a ball’s trajectory during a sports broadcast, etc.), allowing picture processing to be adjusted accordingly.

 

Intelligent Motion Smoothing and Adaptive Cloud Gaming Another notable feature of this new platform: motion handling. As already mentioned when it was unveiled just a year ago, HDR10+ Advanced includes Intelligent Motion Smoothing, a system allowing content creators and streaming services to dynamically specify different levels of motion compensation for individual scenes. Motion compensation remains a perennial subject of debate among viewers. While sports demand maximum smoothness, the most cinephile viewers swear by the traditional 24 frames per second look, despite the inherent judder. Samsung’s new approach allows smoothing levels to be selected on a scale from zero to five. A feature film can therefore use a 24 fps frame rate for a dramatic scene, then shift to a higher frame rate during frenetic action sequences, with imperceptible transitions between the two and without a pronounced “soap opera” (or camcorder) effect.

 

Finally, video games are not forgotten. HDR10+ Advanced extends support for HDR10+ Gaming to Cloud Gaming environments via Adaptive Cloud Gaming technology (see our news item Call of Duty Modern Warfare 4 and 8 other games adopt HDR10+ Gaming technology). This process cross-references the room’s ambient light information in real time with dynamic tone mapping to optimize display during games played via the cloud. The goal is, of course, to improve overall visibility and free the user from tedious manual HDR calibration.

 

 

While the first content featuring HDR10+ Advanced metadata is already planned via Prime Video (see our news item HDR10+ Advanced on Prime Video and Samsung TVs: streaming reaches a new level), Samsung will unveil the entire new range of compatible televisions at CES Las Vegas 2027, next January. It should be noted that, in addition to the 2027 TV lineup, the HDR10+ Advanced process will also be available on the 2026 TV lineup. Another clarification: for the record, the HDR10+ Advanced process does not work with Filmmaker mode, so it is worth knowing…

 

Reminder of the key features of HDR10+ Advanced:

• Samsung’s official technological alternative to HDR Dolby Vision 2

• Extended scene-by-scene dynamic metadata for ultra-precise adjustment

• Artificial intelligence-driven Tone Mapping in real time

• Intelligent Motion Smoothing function with variable smoothing levels (scale from 0 to 5)

• Genre-based metadata linking 16 categories to 64 specific descriptors

• Adaptive Cloud Gaming mode optimizing rendering according to ambient light

• First content to be deployed soon on Prime Video and compatibility guaranteed on the Samsung TV 2027 range