To mark its 20th anniversary as the world's leading TV brand, Samsung is partnering with legendary Arsenal and French national team footballer Thierry Henry in a pan-European campaign celebrating football, technology, and the viewing experience.
Samsung is taking advantage of a busy year in sports to reaffirm its status as the world's leading TV manufacturer for the past two decades. For this occasion, the brand has partnered with Thierry Henry, an iconic figure in international football, to highlight the importance of picture quality and the shared experience of sports. A campaign centered on football and the viewing experience: The campaign is based on a simple idea: football brings people together, and how you watch it matters as much as the match itself. Samsung showcases Thierry Henry's preferred way of watching games, whether in a café with friends or from his living room, on a Samsung TV. The objective is clear: to instill in consumers' minds that the Korean manufacturer's TVs play a central role in how fans experience great sporting moments.
Thierry Henry has the floor: "For me, how you watch sport matters as much as the sport itself. This campaign shows how technology can truly enhance those moments: whether you're watching football in a local stadium or at home, it's always better when you watch it on a Samsung."
Benjamin Braun, Marketing Director of Samsung Europe has the floor: "For 20 years, Samsung has been at the heart of how people experience sport on screen. Football has the unique power to bring people together, and this campaign with Thierry Henry celebrates the continuity of those shared moments, all enhanced by our latest AI-powered TV technology. Because at the most important moment, it's not just what you watch, but how you watch it."
The campaign highlights the manufacturer's latest TV technologies, including AI-based image processing, designed to enhance the major sporting events of the summer.