Apple and AI: is there no point in rushing?

In 2026, the new, smarter Siri assistant, integrated with Apple Intelligence, will arrive. This version, already announced at the WWDC event in June 2024, has since been delayed several times, a sign that the announcement was probably rushed in reaction to the surprise success of intelligent agents like ChatGPT. Apple AI: The last shall be first? As a result, Apple is far behind in the field of artificial intelligence, but this "conservative" approach could ultimately benefit the company, which might even win the AI race in the long run. The Information believes that Apple has several advantages over its competitors, starting with money. Indeed, Meta and Google have spent a significant portion of their cash reserves, billions of dollars, on AI processors and data centers, while Apple currently has over $130 billion available to invest in AI. The iPhone, an AI Trojan horse for consumers. Furthermore, rather than developing its own model entirely, Apple should choose to leverage the functionalities of external LLM software, specifically Google Gemini, which, according to some senior figures at the Cupertino company, should become commonplace. This would save even more time and money to invest elsewhere. Finally, and perhaps most importantly, there's the iPhone. The popular and ubiquitous device represents an ideal platform for AI functionalities. It should therefore become synonymous with AI in the public eye.