Wake Up The Human Inside, or "wake up the sleeping human inside," is the title of the latest advertising video that recalls the association between Xbox and Samsung. Indeed, the Xbox application on Samsung Smart TVs allows streaming access to the video game giant's catalog.
Video by David Fincher and Romain Chassaing££££
As for the ad, it is "a wonderfully offbeat fairy tale about rediscovering our humanity through the joy of gaming," in which we are represented in our depressing daily lives as poor rats, only becoming human again through the emotions provided by video games. The fact that the video was directed by David Fincher (Zodiac, Seven, The Social Network, etc.) and the Frenchman Romain Chassaing probably explains its high technical quality. Worth seeing.