In addition to reigning supreme in the global TV market (see our news TV Market 2022: Samsung world leader for the 17th consecutive year…), the manufacturer Samsung also dominates the soundbar market head and shoulders. For the ninth consecutive year, Samsung ends the year 2022 in a leading position.
Samsung TV, zoom in on the numbers
According to market research firm FutureSource Consulting, Samsung holds 20.2% of the market by value in the sound tree segment, and 18.4% by volume. According to FutureSource Consulting, the global soundbar market, which has grown steadily by an average of 5.7% over the past three years, represented 23.16 million units sold in 2022 and is expected to reach 26 million in 2025.
Voices over to Cheolgi Kim, Executive VP of Visual Display Business at Samsung Electronics
"Samsung is committed to providing customers with an industry-leading home entertainment experience that meets the ever-changing needs of our customers," said Cheolgi Kim, Executive Vice President of Visual Display Business at Samsung Electronics. Samsung Soundbars are the perfect immersive complement to Samsung TVs, showcasing the ultimate in cinematic sound with smart audio features and enhanced connectivity.”
