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GTA VI: a Collector’s box set for $400… without the game!

Rockstar Games has just announced a merchandise bundle sold for $400 around its highly anticipated Grand Theft Auto VI. The problem, and this is not a typo: it won’t even include the game. A bit like buying a Ferrari at full price… without the engine.

Baptized The Goodtime State: Vice City Collection, this Collector's box set brings together eleven items, mainly inspired by Macca the Gator, a fictional TV show set in the game's universe.

You've got to see Croco

For this price, players will get a pair of GTA VI Oakley Frogskins sunglasses with Prizm Sapphire lenses, a Leonida Keys shoulder bag to wear crossbody, a 15 cm Macca the Gator figurine with a secret compartment, a New Era 9FORTY A-Frame snapback cap, a magnetic Macca the Gator mirror, a Chunkee the Manatee shot glass, a Vice City mixing spoon, a razor blade key ring, nine Leonida Keys enamel pins presented in a metal box, stickers, and a double-sided poster with the full map of Leonida on the back. And that's all.

 

This is by far the most expensive Collector's Edition ever released by Rockstar, and fans were quick to express their displeasure on social media. Many are notably comparing this box set to the studio's previous Collector's Editions, such as those for GTA V or Red Dead Redemption II, the latter of which sold for only $100 at launch.

 

GTA VI: the power of marketing

That said, the marketing stunt is quite remarkable in its own way and pushes cynicism almost to its peak. Selling a $400 box set devoted to GTA VI without even including GTA VI in it shows how confident Rockstar is in its move and in the power of its brand. The most ironic thing is that it is more than likely that fans will still snap it up, to the point of quickly causing it to sell out and, why not, a restock. Bets are open.