After Kylian Mbappé and Alexander Zverev, it is now the turn of the virtuoso Esther Abrami to join the circle of Loewe brand ambassadors. The artist will also represent Cabasse, and will therefore actively participate in future communication campaigns for both brands over the 2026 and 2027 periods.
At the heart of future launches, including the Cabasse Alizé range
Renowned French violinist and composer, Esther Abrami will be intimately associated with all product launches from both manufacturers. Among these highly anticipated new products are the future Alizé collection by Cabasse, the brand’s new generation of passive loudspeakers, as well as the upcoming campaigns dedicated to Loewe’s aura.matic range.
Emotion and expertise shared
« As a musician, I constantly seek to bring the public closer to the emotion of a performance. This partnership came about naturally: Loewe and Cabasse share a deep respect for craftsmanship and the desire to push boundaries, says Esther Abrami. I am delighted to join them as an ambassador and to support the upcoming campaigns for aura.matic and the new Alizé collection, which celebrate the link between music, sound, design and contemporary lifestyle ».
Modern design and audiophile standards: Aslan Khabliev’s vision
« Today, we see a real gap in the market: products that fit naturally into a modern lifestyle rarely offer truly audiophile sound, while exceptional Hi-Fi equipment is often designed for a specialist audience, notes Aslan Khabliev, CEO and owner of Loewe and Cabasse. Our brands will now create products that combine both: the design and ease of use everyone looks for in everyday life, and the uncompromising sound quality that has made Cabasse’s reputation. Esther Abrami brings this vision to life. As an artist who combines technical excellence and emotion, she helps us show what extraordinary sound can mean for a new generation of listeners. Aslan Khabliev concludes on the importance of this collaboration: Esther Abrami brings this vision to life. As an artist who combines technical excellence and emotion, she helps us show what extraordinary sound can mean for a new generation of listeners ».
