OLED TV Market France 2025: Up in Volume and Value

Thus, the French OLED TV market in 2025 has grown, reaching 8.1% market share by volume of the overall French TV market, compared to 7.5% in 2024 (GfK figures). The same trend is observed for value, with market share reaching 24.3% in 2025 compared to 23.3% in 2024. OLED TV Market in France 2025: Korean Brands Remain Dominant. Looking at the brands more closely, the pioneer LG (2012) remains the leader in the OLED TV market segment in both volume and value, even though Samsung, a recent entrant in this category of display units (2022), is closing in significantly. LG accounted for 44.3% of OLED TV sales in 2025, compared to 42.8% in 2024, while Samsung held 32.9% and 34.3% respectively. Overall, in 2025, Korean brands thus accounted for 77.2% of the market share by volume and 77.1% by value. The remainder was primarily held by Loewe, Panasonic, Philips, and Sony.