Dolby: In the car, Simone!

At the IAA 2025 - or International Motor Show - which took place in Munich from September 9 to 12, Dolby Laboratories demonstrated its in-car audio systems and discussed its partnerships with automotive brands.

Dolby partners with around thirty car manufacturers worldwide££££ Thus, around thirty major manufacturers from around the world have integrated immersive sound [abc]Dolby Atmos[/abc] into their vehicles or have announced their intention to do so. A figure twice as high as that of the previous year. And among the European brands we notably find Mercedes-Benz, Audi and Porsche. Also, after Dolby Atmos, HDR Dolby Vision is also beginning to be adopted by car manufacturers. Dolby adds that Amazon Music and Audible will support Dolby Atmos for music and spoken word content across a growing number of automotive brands, including Mercedes-Benz, Cadillac, Polestar, and Volvo Cars.

From Javier Foncillas, VP of Global Sales and Business Partnerships, Dolby. “In-car entertainment has long played an important role in Europe, from the introduction of the classic car radio in the 1920s to today’s premium entertainment systems,” said Javier Foncillas, VP of Global Sales and Business Partnerships, Dolby. “At the IAA in Munich, Dolby and its partners will demonstrate how Dolby Vision and Dolby Atmos are redefining in-car entertainment.” He added: "We are committed to expanding our collaboration with partners in the automotive industry and streaming services to offer car owners a wide range of entertainment options that provide the same quality they are accustomed to at home or on the road."