Visma | Lease a Bike riders, and first and foremost its leader, Danish rider Jonas Vingegaard, double winner of the Tour de France in 2022 and 2023, will be able to enjoy the sweet sound of Bowers & Wilkins headphones, the audio brand joining the ranks of partners of the famous cycling team.
The word from rider Tiesj Benoot££££
“During the season, we spend a lot of time away from home, we train hard, we travel a lot and we are constantly on the move,” says rider Tiesj Benoot. “It’s incredibly nice to find moments to completely relax. The Bowers & Wilkins headphones are perfect for that.”
In the words of Jasper Saeijs, Marketing & Communications Manager of Team Visma££££
“Music plays an important role in the lives of our riders, both when they are preparing for a race and when they are relaxing off the bike,” adds Jasper Saeijs, Marketing & Communications Manager of the team. “With Bowers & Wilkins, we are associating a fantastic brand with the team and our athletes. We are looking forward to this successful collaboration and to using their high-quality products.”
In the words of Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins££££
Giles Pocock, Vice President of Brand Marketing at Bowers & Wilkins, adds: “We are delighted to be partnering with Team Visma | Lease a Bike, a leading team in professional cycling that shares our commitment to excellence, performance, and innovation. Our helmets are designed for those who demand the very best in performance and style. We look forward to supporting the Visma | Lease a Bike team in their quest for another successful season.
