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Adobe x Christian Cowan: when Tech meets couture

Well established in Hollywood and known for his star pattern cut for red carpets, stylist Christian Cowan collaborates with Abode digital creation software. The fruit of their labor has just been unveiled at New York Fashion Week.

He dresses in a super glam style Mariah Carey, Kylie Minogue, Sarah Desardins (Yellow Jackets), the rising music star Renée Rapp (Mean Girls, lolita despite me) and Lily Gladstone (Killers of the Flower Moon), but Christian Cowan is also at the forefront of innovation with his very first fully reconfigurable ready-to-wear dress, designed using Adobe Primrose technology.

Electric petals££££

Unveiled during the designer's fall/winter 2024 show at New York Fashion Week, this dress mixing art and technology has the ability to change its patterns in a fraction of a second. The laser-cut liquid crystal “petals”, fitted on printed circuits, can go from gray to ivory in an instant for a moving graphic effect that Paco Rabanne would undoubtedly not have denied.

From static clothing to dynamic artwork££££

Adobe Illustrator was used to sketch the designs, while Adobe After Effects brought the motion graphics to life. Designed to help designers unleash their creative power, Primrose technology should carve out a great place for itself in the world of fashion.

"Our team is very proud of this collaboration with Christian Cowan, who invites designers to dream bigger and invent models that evolve and interact with their environment, says Gavin Miller, Head of Adobe Research. It also highlights the potential of Adobe technologies in exploring new possibilities. With Primrose, traditionally static clothing can now be transformed into technological and dynamic works of art. The Adobe x Christian Cowan dress made possible by Primrose reinforces our ambition to shape the future of creativity and design.”

On the French side, Clara Daguin sculpts light and optical fiber into creations worthy of Abyss and Avatar. An artist to follow.

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