As a preamble to the TwitchCon event held from October 20 to 22 in Las Vegas, Xbox rented the gigantic external screen of The Sphere (1.2 million LEDs over 580,000 square meters) to display promotional videos taking advantage of this spherical shape, as part of its “Power Your Dreams” campaign.
Opened at the end of September 2023 in Las Vegas, The Sphere contains inside a huge 16K spherical screen (see our news The Sphere: the largest LED screen in the world is Las Vegas, it's just incredible), a kind of super cinema designed for unique audiovisual experiences like concerts. The external screen covering the entire room is dedicated to advertising and this is where Xbox broadcast its advertising spot. Impressive!
