The day after its entry into a new sector - mixed reality - Apple did not waste a second and confirmed the recent purchase of Mira, a Californian start-up specializing in augmented reality (AR). Enough to consolidate its expertise to support the development and evolution of its new niche.
Mira, partner of the US military and Nintendo World parks in Japan and the United States
Mira has already proven her worth working for the US military, but also for Nintendo World parks in Japan and the US. The Mario Kart attraction indeed uses the company's augmented reality helmets to superimpose virtual elements - characters and objects - during the eventful ride offered. It's unclear how much Apple paid to acquire Mira, but the startup has raised $17 million for its funding since its debut just seven years ago. Source: The Verge
