Bang & Olufsen partners with Williams Racing F1

High-end audio specialist B&O becomes official sponsor of Formula 1 team Williams Racing.

After signing a multi-year partnership with Williams Racing, the Bang & Olufsen logo can be found on the Formula 1 team's FW44. In addition, Williams and B&O will work together to create immersive experiences and multi-sensory experiences for their followers and customers, to be found in Bang & Olufsen stores, at Williams Racing facilities, at Grand Prix tracks, and at Williams headquarters in Grove, Oxfordshire, England.

The word to Jost Capito, CEO and Team Principal of Williams Racing

“I am delighted to welcome such a globally recognized brand to the Williams Racing team,” said Jost Capito, CEO and Team Principal of Williams Racing. For nearly 100 years, Bang & Olufsen has been at the forefront of design and innovation, and the brand has created some of the world's most iconic products. We have the same demands for perfection. The alliance of Bang & Olufsen and Williams Racing thus fits perfectly into our 'Williams Beyond Racing' brand strategy and confirms once again our continued growth over the past 12 months, both on and off the track. this one. »

The word to Kristian Teär, CEO of Bang & Olufsen

“I am proud of this new partnership. We share Williams' passion for excellence, performance and we have a common desire to create only the best, says Kristian Teär, CEO of Bang & Olufsen. He believes this will help attract the attention of new customers around the world. Together, we are able to deliver extraordinary experiences for brand fans and customers. One of our key priorities is to increase brand awareness. Through this partnership, we will be able to reach even more consumers around the world, starting this weekend and for years to come. We can't wait to show the world what we can achieve together - and Bahrain will undoubtedly be the start of something amazing. »