Hasselblad photo expertise for Oppo smartphones

Chinese Oppo is joining forces with Swedish photographic manufacturer Hasselblad (first camera on the Moon with the Apollo 11 mission in 1969) to improve the photo quality of its smartphones.

A clever strategy to partner with a photo specialist when you want to offer quality sensors on your smartphone. Huawei had already sniffed the right shot by partnering with Leica, and now Oppo is taking the plunge by collaborating with the Swedish photographic manufacturer Hasselblad with a partnership entitled Oppo | Hasselblad Camera for Mobile.

The word to Pete Lau Chief Product Officer Oppo

"After the successful collaboration between OnePlus and Hasselblad over the past year, we are pleased to see this partnership enter a new phase to enable more users to enjoy the legendary Hasselblad imaging experience. , says Pete Lau, Chief Product Officer. Color performance has always been a priority for Oppo and is part of Hasselblad's DNA. We look forward to exploring the future of Oppo | Hasselblad Camera for Mobile »

Chromatic reference lens on smartphone

This partnership signed for three aims to generate cutting-edge technologies that will soon equip the models of the flagship Find X series. Initially, the two companies will focus on software adjustments to obtain more natural colors, and improve the color calibration solution to set a new benchmark for color performance on smartphones, says Oppo.