Smartphone market: rebound in 2021 and Samsung still champion

Apple, Samsung, Xiaomi and the others, how the big names in smartphones fared last year.

According to the latest figures from Counterpoint Research, 1.39 billion smartphones were distributed in 2021, an increase of 4% compared to last year, and the first year of growth since 2017. Distribution remains similarly below pre-pandemic levels, with the impact of Covid-19 and component shortages still being felt.

Smartphone market, the figures of the Top 5

Samsung is once again number 1 in the market in 2021 with 271 million units distributed, i.e. 6% better than in 2020, thanks in particular to demand for the mid-range Galaxy A and M models. Apple knows for its shares its best year in terms of volumes with 237.9 million units, 6% better than the previous year, thanks in particular to the success of the iPhone 12 and 13. Distribution record also for Xiaomi with 190 million units and 31% growth. Record also for Oppo with 143.2 million units and 28% annual growth. Finally, record still for Vivo with 131.3 million at +21%.

Counterpoint Research notes that the top five brands gained market share thanks to Huawei's decline and LG's exit from the smartphone market.