What a funny CES show in Las Vegas we just had. After an online 2021 edition due to the health crisis, CES 2022 was to mark the reunion of players in the hi-tech sector in the most iconic city of new technologies, the one where almost all the products were unveiled. that have marked the leisure industry in recent decades, Las Vegas. Prepared for a year, the party was going to be grandiose. Unfortunately, the emergence of the Omicron variant ruined everything…
A few days after the closure of the CES show in Las Vegas 2022, with 24 hours ahead of schedule to try to stop the explosion of the Omicron variant, one thing emerges: this edition of the world's largest exhibition of new technologies will go down in history as the saddest and most depressing show in CES history.
CES Las Vegas Show 2022, 75% fewer visitors Alleys almost deserted with around 40,000 visitors compared to 180,000 in 2019 (i.e. a drop of 75%), many empty stands or simply furnished with designer furniture deprived of products or events (the LG stand was akin to an ode Scandinavian furniture like Ikea and we could play football on the Panasonic stand ...), cancellation of the attendance of many of the biggest names in the tech sector a few days before the opening of CES, absence of Asian and European teams ( with some exceptions) with, on the remaining stands, a presence ensured by the only American team of the brand… We must also speak of the absence of certain new products yet expected, for example the unveiled Samsung QD-Display TVs only unofficially (see more) and the extraordinary scarcity of international media, first and foremost the French, due to uncertainty about the local health situation and possible restrictions decided on by a n day after day by the federal authorities.
“Creepy living room and atmosphere…” In short, after having spoken with our correspondent on the spot and about eight American, English, Korean, Japanese and Indian media journalists who were all the same on the spot, the reaction is unanimous: they are all bitter, disillusioned. " All that for this ! », Replied our Indian colleague who had to move heaven and earth to get to Las Vegas, extremely disappointed not to be able to appreciate first-hand the new products and take advantage of the technical demonstrations. An English colleague simply replied by email: “Living room and gloomy atmosphere…”, another, Japanese, told us “Demotivating…”. Same story from the few French or Europeans mobilized for the event on certain stands which, on condition of anonymity, told us of their dismay and boredom, tired of waiting without doing anything, for lack of meetings with French journalists and / or distributors. reasons to rejoice with Hisense, Samsung and TCL? In the midst of this ambient stagnation, there are a few islands of "life" however, with for example the French Tech space with many exhibitors. Here again, after telephone conversations with a few of them, the results nevertheless remain gloomy. Very few visits and friendliness to absent subscribers. In terms of good news, the Hisense, Samsung and TCL booths. Fortunately, these brands and manufacturers were there to give a little meaning and substance to visitors to CES 2022…
The absent are not always wrong… Paradox of this CES in Las Vegas 2022? Despite a physical show in decline, brands have managed to create a buzz with great product announcements. And maintain our passion… We can cite Sony with the QD Oled A95K TVs and the Sony Z9K and Sony X95K Mini LED series, but also with the announcement of an electric SUV two years after the presentation of a sedan (creation of an electric car division at Sony?), the new Samsung QS95B QD-Display TVs, the LG Oled and LG QNED 2022 TV range or even Hisense and its new Laser TV and 8K U9H TV. Finally, TCL which, once again, has emerged as a true technological leader with the exhibition of many concepts and prototypes (we will come back to this soon in our columns). The credit goes to the brands of course, but also to the organization of the CES, which offered the media and exhibitors the opportunity to experience the show online for those who had not been able to attend. In the editorial staff of AVCesar.com, in addition to the photos of our correspondent, we were therefore able to present the new products for 2022 “normally” or almost (others still to come this week), to be discovered by clicking on the following link : CES report from Las Vegas 2022 In short… Roll on the 2022 edition!
