According to the latest figures from Counterpoint Research, Apple became the best-selling smartphone brand in China in October 2021, nearly six years after it last occupied this position in December 2015.
Apple iPhone 13 smartphone market leader in China
A result helped in particular by the iPhone 13, Apple experiencing 46% growth between September and October 2021, the biggest growth among all the brands sold on Chinese territory. A good performance when we know that the total smartphone market in China only grew by 2% over the same period. The other big Chinese manufacturers even saw a decline in their sales in October. Since the decline of the former leader Huawei, the number one position has changed frequently, with for example Oppo at the top in January 2021, then Vivo in March of the same year.
The analyst firm also explains that the success of the iPhone 13 indicates that Chinese consumers are maturing and moving towards more high-end devices.