Despite a few minor setbacks in his recent filmography, Edgar Wright is best remembered for the incredible Shaun of the Dead, Hot Fuzz, and Scott Pilgrim.
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Edgar Wright goes to the cash register
A unique dynamic style built on transitions and hypercharged camera movements in the service of clear storytelling could sum up the director’s style, though he remains “relatively” restrained in this new collaboration with Apple, for an ad for the Apple Pay payment service.
The pitch for this video that absolutely must be seen: a fight in a convenience store in which the combatants face off by grabbing items from the shelves to use as weapons, all while trying to pay for them so as not to upset the manager. Fortunately, the hero has the advantage of his iPhone equipped with Apple Day. Nonsense, but so cool in the hands of such a director.