Mobility
iPhone vs Android loyalty, there's no contest!
23.04.2026 • 10h27
How loyal are Americans to their smartphone brand when it's time to upgrade?
Consumers are more loyal to their iPhones than ever, according to a recent survey conducted by the comparison website SellCell among 5,000 Americans, half of whom were iOS users and the other half Android users. Record loyalty: iPhone retains 96.4% of its users. The survey reveals that 96.4% of iPhone owners will stay with Apple for their next smartphone (and only 3.6% say they will look elsewhere). This is an increase compared to 2021, when the figure was 91.9%. By comparison, 86.4% of Android smartphone users say they will remain loyal, while 13.6% plan to switch to a competitor. Among them, while a majority will switch to a different manufacturer while remaining on the Android system, 26.8% say they will switch to iPhone. Among the reasons given by those who will leave Apple for Android, half of those concerned consider iPhone prices too high, and 22.5% say that the competing technology is more advanced.