Global Smartphone Market 2025: Thank You Apple?

According to the latest forecasts from IDC, worldwide smartphone shipments are expected to reach 1.24 billion units in 2025, up 1% from last year.

Smartphone market 2025, Apple driving growth££££ Slight growth, but higher than estimated a few months ago, driven in particular by iPhone sales, whose shipments are expected to increase by 3.9% compared to 2024. IDC states that without Apple's results, total growth would have been negative this year. iPhone sales have been maintained in part thanks to trade-in programs and carrier-funded offers. Loyalty is also an important factor, with the majority of iPhone owners remaining loyal to the Apple brand when it comes time to upgrade their device.

Apple, an extremely profitable business policy££££ According to IDC, the average price of smartphones in 2025 will increase by 5%, and given the traditionally high price of iPhones, Apple is well positioned to make a profit without having to seek volume. Instead of selling inexpensive devices, Apple focuses on premium models, then makes them affordable through trade-ins and carrier-financed plans. This approach works because the iPhone is - for many consumers - more than a smartphone.