In its latest quarterly earnings announcement (quarter ending March 29, 2025), Apple reported that its Services division had achieved revenue of $26.65 billion, the best figure ever in this sector. This is 11.6% better than the same period last year.
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As for the Cupertino company's total revenue, it is $95.4 million, nearly 5% better than the same period in 2024. For iPhones, at $46.8 billion, the figure is up nearly 2%, thanks in particular to the impact of the iPhone 16 range which continues. iPad revenue increased by 15% to $6.4 billion.
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As a reminder, the Services division includes activities such as the App Store, the Mac App Store, Apple Music, Apple Pay, Apple TV+, Apple Arcade and Apple News+. This is an essential division for Apple, since iPhones, iPads and other devices cannot be renewed and sold endlessly, whereas a subscription to a service represents a recurring source of revenue, especially given the brand's installed base of users (more than 2 billion active devices).